World Hope International (WHI) was given an opportunity that is quite rare for a not-for-profit, non-governmental organization–daily exposure in New York City’s Times Square.
Beginning today, a 15-second commercial featuring World Hope International will appear hourly on CBS’s David Letterman Theater screen in Times Square. The spot can be seen from 6 a.m.-midnight, February 24-April 24, 2012, and will introduce the estimated 500,000 people who pass through Times Square each day to Chen—an 11-year-old girl who escaped the horrors of sex trafficking in Cambodia because of World Hope International’s intervention.
The advertisement will also introduce the viewing public to a new way of giving to World Hope International. WHI is now offering the convenience of text donation. By texting WORLDHOPE to 20222, passersby can make a quick $10 donation to World Hope International’s mission to end poverty and suffering.
“Being offered advertising in Times Square was a blessing of an opportunity that we could not pass up,” says Dr. Tom Armiger, World Hope International’s president and CEO. “We will be getting larger than life exposure for the good work we are doing in anti-trafficking in one of the most important cities in the world. Our hope is to shed a light on this dark issue and potentially move some people who want to help us continue to make a difference.”
World Hope International is a world relief partner with The Wesleyan Church.